I’ve been to the Western Negev town of Sderot more times than I can count. For nearly three years from 2008-2010, I was in the beleaguered city regularly, as many as 2-3 times a week, doing PR work for the town’s Hesder Yeshiva. Therefore I am hardly a stranger to the Tzeva Adom (code red) early warning system and having to literally run for my life to the nearest shelter within 15 seconds.